Our approach focuses on the transversality of design as a point of intersection between the axes: industry – culture, form – function and technology – humanity.
At the exhibition we propose 6 concepts that function as overlapping layers to describe this design landscape; Contemporary classics, Daily icons, Mediterranean Soul, Disruptive attitude, Urban Lifestyle and conscious sustainability.
Design as a discipline, serves as a crucial link between Spanish culture and industry, blending human creativity with the practical and aesthetic needs of the modern world. At its core, Spanish design transcends mere utilitarian functions and becomes a potent means of expressing cultural values, social narratives, and collective aspirations. This is why it is a key component to introduce the Spanish culture and ways of expression in this exhibition. Viewing the holistic approach to Spanish design will not just provide guidance but also impart education and enhance the viewer’s experience with a deeper understanding of Spanish design. overlapping layers to describe this design landscape; Contemporary classics, Daily icons, Mediterranean Soul, Disruptive attitude, Urban Lifestyle and conscious sustainability.
In the exhibition we use 6 concepts as 6 overlapping layers to explain our view of Spanish design.
Going deeper into the conceptual layers, we would have:
CONTEMPORARY CLASSIC
Welcoming timeless elegance and sophistication. These items have now come to be enduring classics, embodying a refined aesthetic that transcends trends. They portray the understated beauty and high-quality craftsmanship of pieces that are destined to become staples. The neutral beige color, combined with a hint of soft pink, reflects the subtlety and grace of the projects showcased here, this color choice represents them showing their reliability, warmth, and a sense of familiarity, making it easy for anyone to connect with and appreciate these designs.
DAILY ICONS
The Daily Icons room radiates the warmth and energy of sun rays, symbolizing the essential role these pieces and spaces play in everyday life. The projects here are practical yet stylish, designed to be indispensable and stand out in daily routines. They are the perfect blend of function and form, offering both utility and aesthetic appeal. The yellow hue emphasizes the cheerful and approachable nature of these ítems and spaces, making them favorites for everyday use.
MEDITERRANEAN SOUL
Inspired by the serene and vibrant Mediterranean lifestyle, this room features a light blue color that captures the essence of the sea and sky. The Mediterranean Soul layer is filled with projects that reflect a relaxed yet stylish way of living, with a focus on natural materials. Products and spaces with this label tells a story of tradition, culture, and a love for the simple, beautiful things in life. The light blue color represents how they inspire a sense of calm and tranquility, a moment to reflect and contemplate, and invites to experience the charm and warmth of Mediterranean design.
DISRUPTIVE ATTITUDE
Bold and avant-garde, the Disruptive Attitude layer is to show how dare to stand out looks like. Here the products and spaces challenge conventions and push the boundaries of traditional design. Each item is a statement piece, intended to provoke thought and inspire change. The striking pink color signifies creativity, innovation, and a fearless approach to design. Here the pink represents the sense of excitement and energy, provided by these pieces, making this room the designated spot for cutting-edge ideas and revolutionary design concepts.
URBAN LIFESTYLE
The Urban Lifestyle concept is a celebration of modern living in bustling cities. The projects featured here are both stylish and functional, meeting the needs of contemporary urban dwellers. The designs here are sleek, versatile, and perfect for maximizing space in the city. The purple is chosen to represent them as a touch of elegance and depth, creating an atmosphere of refined metropolitan sophistication that in essence reflects a sense of luxury, mystery, and urban chic.
CONSCIOUS SUSTAINABILITY
This concept is dedicated to eco-friendly and sustainable design. The green color scheme symbolizes nature, growth, and environmental responsibility. The Conscious Sustainability layer showcases projects made from sustainable materials and designed with a focus on reducing environmental impact. Each piece reflects a commitment to preserving the planet while maintaining high standards of design and functionality. The choice of green color reinforces the message of eco-conscious living.
TIMELINE TO DESIGN
1930
“CAJONES”
SALVADOR DALÍ
JEAN-MICHEL
BD BARCELONA DESIGN
“CESTITA BATERÍA”
MIGUEL MILÁ
SANTA&COLE
1960
“COPENHAGUEN”
ANDRÉ RICARD
MOBLES114
“TRIA”
JM MASSANA & JM TREMOLEDA
MOBLES114
1978
“DALILIPS”
SALVADOR DALí &
OSCAR TUSQUETS
BD BARCELONA DESIGN
“AUTOPISTA HACIA EL CIELO”
LA NAVE
1986
“TODO SOBRE MI MADRE”.
OSCAR MARINÉ
“GLOBUS”
JESÚS GASCA
STUA
1994
“PELOTAS”
CAMPER
1999
“CAJA GRANADA”
CAMPO BAEZA
“ENSOMBRA”
ODOSDESIGN
GANDIABLASCO
2001
“PASEO MARÍTIMO
PLAYA PONIENTE”
OAB
“CHICO&RITA”
MARISCAL
2006
“MANGAS MR3”
PATRICIA URQUIOLA
GAN
2009
“LA COMUNICACIÓN IMPRESA”
MARISA GALLÉN
CARMINA IBÁÑEZ